Blog Entry

Delany: Big Ten will "revisit" division names

Posted on: December 17, 2010 11:10 am
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Posted by Jerry Hinnen

If you're college football fan enough to read this post, you already know about -- and in all likelihood have already made some kind of joke about, bitterly complained about, printed up a crude-but-effectively-hilarious t-shirt about, etc. -- the Big Ten naming their new six-team divisions the "Leaders" division and "Legends" division. It was a decision as clumsy as it was stupid, and his approval of those disasters must rank amongst league commissioner Jim Delany's biggest missteps ... if not squarely at the top.

But to give Delany some modicum of credit, he hasn't simply turned a deaf ear to the torrent of abuse sent in his and his conference's direction since the announcement. Speaking to Chicago radio station WGN yesterday (with some quotes transcribed here ), Delany admitted that the league will "revisit" the "Legends" and "Leaders" after the holiday season:
"We've had enough experience with names and expansion and development of divisions that we know that you rarely get a 90 percent approval rating," Delany told WGN AM-720. "But to get a 90 percent non-approval rating was really surprising. It showed that we didn’t connect with our fans in a way that we wanted to ...

Eventually, we’re going to have to address the issue of whether or not it’s sustainable, but I don’t think that’s a decision for today. We have to listen and we have to be humble about the reactions we’ve gotten ... We’ll try to do a little education, let it breathe a bit and then probably revisit it after the first of the year.”
Given that the "90 percent non-approval rating" is an overstatement unless we're talking about "approval rating amongst Big Ten executives," the revisiting really ought to result in a rebranding; the ACC has played six seasons now following their 12-team split, and a big chunk of college football fans (this blogger included) still struggle to remember which teams are Atlantic Division teams and which are in the Coastal division. Delany can talk about "Legends" and "Leaders" representing the Big Ten's rich history, but to the college football world at large, they're not going to represent a thing other than confusion.

That rebranding would be costly and embarrassing, and for Delany to even consider it does show some measure of necessary humility. But unless he issues the order for full retreat, abandons "Legends" and "Leaders," and spearheads the effort to come up with something, anything more accessible, he's not going to be humble enough for his conference's own good.
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Comments

Since: Dec 2, 2011
Posted on: December 22, 2011 5:15 pm
 

Delany: Big Ten will "revisit" division names

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Since: Jan 1, 2010
Posted on: December 17, 2010 2:49 pm
 

Delany: Big Ten will "revisit" division names

Run Husker Run, after what OU did to you a few weeks ago, I'd run too.  Why play the Big 12 South teams when Indiana, Northwestern, Minnesota, Michigan, Illinois, Purdue are all easy wins!  Run Husker Run away from OU.



Since: Sep 10, 2008
Posted on: December 17, 2010 2:21 pm
 

Delany: Big Ten will "revisit" division names

I vote for the "Green Eggs" and "Ham" divisions.  Maybe "A Little Bit Country" and "A Little Bit Rock-n-Roll"?  The "Jedi" and "Dark Side" divisions?



Since: Jan 18, 2010
Posted on: December 17, 2010 2:01 pm
 

Delany: Big Ten will "revisit" division names

I thought about the same thing: "Lakes" and "Plains."  Or just do North and South.



Since: Jan 9, 2008
Posted on: December 17, 2010 2:00 pm
 

Delany: Big Ten will "revisit" division names

Shows just how out of touch Delany is with the rest of the world. His division names are just as retarded as the BCS that he loves.




Since: Nov 21, 2007
Posted on: December 17, 2010 2:00 pm
 

Delany: Big Ten will "revisit" division names

Since the Big Ten (currently 11 schools) will soon be 12 schools, why not stick with their math tradition skills and name one division the Little 3 and the other one the Little 13?  Or, one division the "Kind of west of Lake Michigan" and the other "Most teams are east of Lake Michigan".  Silly.  And to think I am forking over thousands of dollars to send my daughter to one of these institutions of higher learning so they can get enough fiscal resources to work out these serious issues.



Since: Jan 3, 2007
Posted on: December 17, 2010 1:58 pm
 

Delany: Big Ten will "revisit" division names

I suggest "Shirts" and "Skins"



Since: Feb 28, 2009
Posted on: December 17, 2010 1:44 pm
 

Delany: Big Ten will "revisit" division names

THANK YOU Pac-12 for giving us the North and South divisions.



Since: Aug 30, 2008
Posted on: December 17, 2010 1:22 pm
 

Delany: Big Ten will "revisit" division names

How about:  Overrated and Neverrated

That's funny coming from someone in the "old" Big 12.   Taking a look at where things stand now that NU and Colorado are leaving, perhaps you should send your suggestion for Dan Beebe to consider. 



Since: Jan 1, 2010
Posted on: December 17, 2010 1:16 pm
 

Delany: Big Ten will "revisit" division names

How about:  Overrated and Neverrated


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