Blog Entry

SEC distributes record $220 million in 2010

Posted on: June 3, 2011 7:55 pm
Edited on: June 3, 2011 7:56 pm

Posted by Adam Jacobi

The SEC announced today that for the 2010-2011 academic year, it would be distributing a record $220 million under its revenue sharing plan to its 12 member institutions. The amount is up slightly from last year's $209 million, which came in the first year of its new media deal with ESPN. Per the SEC's news release, the money being shared comes from "football television, bowls, the SEC Football Championship, basketball television, the SEC Men’s Basketball Tournament and NCAA Championships."

That amount works out to about $18.3 million per school, and it serves as a stark reminder to most of the rest of college athletics that the SEC has substantial monetary advantages that almost nobody else has--the Big Ten generates slightly more revenue, and the Pac-12 will be above both conferences' current level when Larry Scott's new contract comes along in 2012-2013. For conferences like the Big 12 and Big East, the task is to make that kind of money come from somewhere, or fall even farther behind in the monetary arms race that big-ticket collegiate athletics has become.

As for the non-BCS, FBS schools go, well, most may as well not even be in the same division.

Here's the breakdown of income from the conference's press release:

Broken down by categories and rounded off, the $220.0 million was derived from $113.0 million from football television, $31.3 million from bowls, $15.3 million from the SEC Football Championship, $31.1 million from basketball television, $5.0 million from the SEC Men’s Basketball Tournament and $24.3 million from NCAA Championships.

Not included in the $220.0 million was $14.2 million retained by the institutions participating in bowls and $780,000 divided among all 12 institutions by the NCAA for academic enhancement. 


Since: Dec 4, 2010
Posted on: June 6, 2011 8:57 am

SEC distributes record $220 million in 2010

Here's a thought....let the NETWORKS pay the players!  How much money do THEY rake in? 

Since: Sep 18, 2007
Posted on: June 4, 2011 10:28 pm

SEC distributes record $220 million in 2010

Sorry @diffendale, you don't understand the financial arrangements that the SEC has in place.  The Big 10 rakes in more revenue for their network, but the SEC schools are allowed to make side deals with other affiliates.  LSU, for example, has Tiger Vision, has games broadcast on Jefferson Pilot and other networks, etc... where the Big 10 is not allowed deals outside of the Big 10 Network.  The SEC rules the roost in revenue as well as winning the BCS NCG 7 out of 13 times, sorry.

There won't be another Big 10 deal because they have their own network.  The SEC on the other hand will be free to negotiate with any of the other networks (we have deals with ESPN & CBS currently) or start a network of our own.  Everybody knows that the SEC draws more viewers than any other Conference.  The SEC has won the last 5 CFB Championships and 7 of 13 where the #1 team plays the #2 team... the Big 10 has won - ONE.  Since 1990, the SEC has won 8 NC's in Baseball... the Big 10 - ZERO.  In basketball since 1990, the SEC has won the Men's Championship 5 times the Big 10 - ONCE.  In Women's Basketball since 1990, the SEC has won 6 ties the Big 10 - ONCE.  In track the SEC has won Men's Outdoors 15 times - the Big 10 ZERO.  Since 1990, SEC Women's Track & Field has won the NCAA 13 times - The Big 10 - ZERO.

I could go on... but you get the picture, right?  


Since: Aug 26, 2006
Posted on: June 4, 2011 4:28 pm

SEC distributes record $220 million in 2010

Hey, at least we distribute it evenly. If this were the Big 12 we were talking about, Texas would be raking in about, what $150 million of it?

Since: Aug 18, 2010
Posted on: June 4, 2011 2:26 pm

SEC distributes record $220 million in 2010

Some of you really need to get educated on how this money is spent.  This money will go to support just about every other sport that each school offers.  Women's softball cannot afford uniforms without the football program at most schools.  LSU gives money to the academic side every year, so the school itself is the beneficiary of the football program.  Some have said that the players should get a peice of this pie, then complain about bigger schools having all the money.  If SEC schools were to pay their athletes, how many top notch players would go anywhere else?  The athletes will not be getting money anytime soon.  There is no way that most schools can afford to pay them.  Many of the BCS schools could, but not a lot of others can, and that would just make the divide that much greater. 

Since: May 14, 2011
Posted on: June 4, 2011 1:06 pm

SEC distributes record $220 million in 2010

What a gig these schools have.  Of course they will stop the "over-signings".  Of course they'll pay the football players $300/game.
The NFL players want 50% of the revenues.   If they give these kids $300/game, that equates to about 2% of revenues.  Wake up you young lawyers out there...organize these kids.  Signed, Dad of a Big Ten Rostered player.

Since: Oct 16, 2009
Posted on: June 4, 2011 12:20 pm

SEC distributes record $220 million in 2010

So student-athletes don't use the compter labs and libraries? No wonder they sound like uneducated idiots when they talk. I'm just saying that maybe some of that athletics revenue could be spent on other areas more often for the benefit of the school as a whole, which would also benefit the athletes (especially the many that won't be making careers out of their sport)

Since: Apr 4, 2007
Posted on: June 4, 2011 12:03 pm

SEC distributes record $220 million in 2010

Last time I checked students their just for academics have nothing to do with the money generated on that football field.

Since: Oct 16, 2009
Posted on: June 4, 2011 11:33 am

SEC distributes record $220 million in 2010

So now they can give their coaches more ridiculous bonuses again? Wow, wonder how much will go to their libraries and computer know, the places that their students are supposed to be spending their time.

Since: Dec 13, 2006
Posted on: June 4, 2011 9:58 am

SEC distributes record $220 million in 2010

Division One football needs to answer a basic question.  Supposedly 120 teams play in the same division and supposedly every team has an equal chance to be champion.  Everyone of us know that this is simply not the case.  In reality, perhaps 20 teams enter any given year with a real shot at the national championship game, whoever the winner of the SEC is versus the champion of one of the other 5 AQ leagues, that usually rotates between the PAC, Big 12 and Big Ten.  The 53 teams in the non automatic qualifying leagues need not apply.  In addition, teams from the ACC and BE aren't likely nor are the middle to low teir AQ teams in the other 4 AQ confences.  So we are left with perhaps 4 PAC teams, 3 or 4 Big Ten teams, 3 or 4 Big 12 teams, and the SEC as possible candidates for the NC game.  Everyone else plays for consolation prizes.

The reason?  This article reinforces the position that the real reason for the existence of the BCS is to keep the financial disparity alive.  How can anyone call a sport fair when you have a handful of elite schools with budgets over $100 million playing against teams with total athletic budgets well under $20 million?  And most of the time, the elites refuse to travel, the small budget team is forced to play on the road in the big school's stadium with no return trip.  They get paid for the privilege of losing something less than a million, while the home school rakes in the rest of the $5 to $8 million home gate revenue.

So the rich get richer and the poor stay poor.

Since: Jan 2, 2010
Posted on: June 4, 2011 5:45 am
This comment has been removed.

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