Blog Entry

OU, Texas A&M responding to the Longhorn Network

Posted on: July 19, 2011 9:18 am
Edited on: July 19, 2011 9:21 am
 
Posted by Chip Patterson

College football has become a big money business, and most of that money is coming from lucrative media contracts. As we prepare for the 2011 football season, we are on the verge of a historic college sports media venture with the premiere of the Longhorn Network. The network will present an all-access focus on Texas athletics unlike any major media venture before. In the soon-to-be 10-team Big 12 conference, the competitors have taken notice.

The College Station Bureau reported Monday night that Texas A&M has added a closed-door session to their regularly scheduled regents meeting this week regarding Texas' multi-million dollar network. The sources cited in the report said the session would be "informational only" and the Aggie decision makers will simply be given the latest from lawyers on the network.

The topic has come up for Red River rival Oklahoma as well. Athletic director Joe Castiglione told local media on Monday that progress is being made for a Longhorn-style network for the Sooners.

"We have had a great amount of interest in the prospects of a network here," Castiglione said. We are interacting with a variety of different media companies and we know that we will have potentially a different model than the one that people keep hearing about in regards to the one at the University of Texas."

Castiglione went on to turn the focus on the "digital revolution," reminding the Sooner faithful of the "frontier spirit" in Oklahoma. Oklahoma already boasts a powerful broadband and mobile network, and plans to stream 30 to 50 live events in the coming year.

While the comments seemed a little defensive on the first read, I think that Castiglione has the right idea with making progress towards the full multimedia experience rather than make a hasty push towards the television network. Sure, the power of the Longhorn Network and its ability to reach a mass audience greatly overpowers Oklahoma's current broadband setup, but as mobile video becomes more and more popular it will become a necessary piece of sports media providers.
Comments

Since: Sep 11, 2009
Posted on: July 20, 2011 12:29 pm
 

OU, Texas A&M responding to the Longhorn Network

"Commit to us and your high school games will be on national television"

That is a recruiting advantage.



Since: Aug 26, 2006
Posted on: July 20, 2011 11:54 am
 

OU, Texas A&M responding to the Longhorn Network

The Big Ten newtork wouldn't be as successful if it was the Michigan network and the Ohio State newtork and maybe an Illinios colleges network.  Texas should have worked with the rest of the conference. Living in Michigan, I was very pleased to be able to watch some real football on Fox sports without having to purchase the whole package.  If the Texas network purchases these games away from fox, I still wouldn't purchase the network.  I just do not see that there would be enough to watch to make it worth the extra cash.  I have to say as an Oklahoma State fan, I am looking forward to the eventual and inevitable super conference.  I am also looking forward to watching NU see what it is like to not get the officiating help they are used to.  I really felt this was one of the reasons they left(a minor one, but was in the minds of the Nebraska officials).  I think they are going to see a few more holding and pass interference calls then they are used to.



Since: Aug 18, 2010
Posted on: July 20, 2011 11:28 am
 

OU, Texas A&M responding to the Longhorn Network

"Second the UT Network is planning on broadcasting Texas high school games.  High school players that are UT recruits will be seen on the network.  Does this give UT an advantage in recruiting?"

Why would this give Texas an advantage in recruiting.  I suspect that every college coach in the country will have access to this network if they choose, so they can see the same players that the Texas coaches see.  Texas already gets just about every recruit that they want, and still they went 5-7 last season.   



Since: Apr 1, 2009
Posted on: July 20, 2011 11:15 am
 

OU, Texas A&M responding to the Longhorn Network

Texas is receiving guaranteed money, regardless of viewers.  Any losses would be on ESPN. Not so foolish.




Since: Jan 28, 2007
Posted on: July 19, 2011 8:20 pm
 

OU, Texas A&M responding to the Longhorn Network

A Kansas network ... they're a one-trick pony, what a joke.


The vaunted basketball program isn't what it used to be - if it really ever was that.


Hell, even Butler has back-to-back NCAA title appearances, something the Jayhawks haven't done since the 1950s.


They had a chance with Coach Mangino there to become something incredible, and even when he lost his marbles, they could've had Coach Tuberville!


Instead they got that idiot Turner and a cut-rate AD.


My beloved alma mater will wind up in the Mountain West or WAC someday and when Coach Self leave - then what?



Since: Jun 2, 2011
Posted on: July 19, 2011 6:23 pm
 

There is more to the story!

There is more to the story than UT having a network of its own.  For the past two hours on sports talk radio in KC  there has been disussion about the Texas Network buying lower tier games from Fox Sports and broadcasting them on the Texas Network.  This means that those games will not be on the Fox Network.  As an example, this will force those that want to see K-State play Texas to add the Texas Network to there cable package.
 
Second the UT Network is planning on broadcasting Texas high school games.  High school players that are UT recruits will be seen on the network.  Does this give UT an advantage in recruiting? 





Since: Jan 19, 2007
Posted on: July 19, 2011 3:58 pm
 

OU, Texas A&M responding to the Longhorn Network

If I'm A&M and OU or anyone else...I just sit and wait.  If TX makes this work, Great try to copy/improve on it; but if it doesn't (and I can't see it) then save yourself the headache.  Its basically a channel for 100k crazy Longhorn fans (as in big fans, not an insult) to see 1 football game, a few BB games and a bunch of cheesy shows and 3rd tier sports.  I really just don't see this thing working.



Since: Oct 24, 2010
Posted on: July 19, 2011 2:59 pm
 

OU, Texas A&M responding to the Longhorn Network

Texas may have had the 'bone first, but Switzer perfected it.



Since: Aug 18, 2010
Posted on: July 19, 2011 2:31 pm
 

OU, Texas A&M responding to the Longhorn Network

None of these networks make much sense to me unless one is a fan of gymnastics or swimming and diving and the like.  The same amount of football games will be on TV every week anyway, so what is the big deal with a network?  LSU has had TigerVision for years, and the only games shown there are the ones that none of the networks want.  Normally, not a game worth seeing anyway unless one is a diehard fan. 



Since: Oct 14, 2010
Posted on: July 19, 2011 2:21 pm
 

OU, Texas A&M responding to the Longhorn Network

OU gets its players from Texas because Oklahoma is a moderate state in size and income.  The OU network? 
The Aggies have some money and ought to have the brains to make it work.  But neither school has the forward thinking leadership to do anything but copy the Horns.  For example, both followed Texas' 1969-? success with the Wishbone. 
I hate to say it but if OU and A&M sit back for a season or two they can watch UT crash and burn in this foolish attempt to make money.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com