Posted by Jerry Hinnen
File it under "ideas we can't believe haven't been put into practice already."
LSU -- never exactly a school known for Ivy League decorum and teetotaling tailgates -- has announced that it will be partnering with a local brewery to brand and sell its own LSU beer.
Tin Roof Brewing Co. and Mockler Beverage will be working with a recipe created by LSU's own food science department, with the school reportedly working on logos and labels for the new brew. An LSU spokesman said he hopes to have the beer "on store shelves by fall."
Between this decision and West Virginia's to allow beer sales inside their stadium during Mountaineer games, it's been a good summer for institutionally approved beer. Now if we find out the LSU brew will carry Les Miles's face on the label as well of "hints of grass, sod, and last-minute victory," we'll be set.