Blog Entry

Texas is the most valuable football program

Posted on: December 22, 2011 1:25 pm
Edited on: December 22, 2011 1:26 pm
  •  
 
Posted by Tom Fornelli

They may have only won a total of 12 games in the last two seasons, but that lack of success hasn't done much to change the bottom line for the Texas Longhorns. Forbes has released its list of the most valuable college football programs in the country and, to no surprise, Texas is once again at the top of the list.

Forbes estimates that the program is worth $129 million.
Texas’ total value is driven largely by a football profit of $71 million last season, up from $65 million in 2009. Texas football generated $96 million in revenue, $36 million of which came from ticket sales. Another $30 million was comprised of contributions tied to amenity seating like club seats and luxury suites. The Longhorns also benefited from $10 million worth of sponsorship deals, with Coca-Cola, Nike and PepsiCo’s Gatorade giving a combined $2 million last year.
What is somewhat surprising, however, is that number doesn't even include the revenue from the school's new Longhorn Network. No, those numbers won't be included until next year, so I'm going to go out on a limb right now and predict that Texas will once again be considered the most valuable football program at the end of 2012 as well.

Yeah, that's right. I said it. I'm putting myself out there.

Here's the top ten schools listed with their estimated value.

1. Texas ($129 million)
2. Notre Dame ($112 million)
3. Penn State ($100 million)
4. LSU ($96 million)
5. Michigan ($94 million)
6. Alabama ($93 million)
7. Georgia ($90 million)
8. Arkansas ($89 million)
9. Auburn ($88 million)
10. Oklahoma ($87 million)
  •  
Comments

Since: Sep 27, 2007
Posted on: December 26, 2011 5:15 pm
 

Texas is the most valuable football program

Top notch analysis in deriving that $137 million figure. Is that what they teach in the Economics department at Ohio State? Just make up a bunch of numbers and expect people to believe them because, gosh, they sound right. I mean there's nothing wrong with creating your conclusion and then supplying figures to back it up, is there? After all, who are you going to believe, some fly by night publication like Forbes?



Since: Dec 22, 2011
Posted on: December 26, 2011 11:35 am
 

Texas is the most valuable football program

Hook Em' Go Longhorns!



Since: Jul 23, 2009
Posted on: December 24, 2011 2:38 pm
 

Texas is the most valuable football program

h-bomb you can go back several years on the forbes list and Auburn is in the top 10 over a long span.



Since: Apr 25, 2010
Posted on: December 23, 2011 4:45 pm
 

Texas is the most valuable football program

Ok.  I'm only going to explain this to you fellas once so listen up.  Ohio State would have actually come out ahead of Texas on a capitalized income basis on adjusted net income.  However, when the cost of player tatoos is deducted from said income the Buckeyes failed to make the list.  Ok?



Since: Oct 8, 2006
Posted on: December 23, 2011 4:13 pm
 

Texas is the most valuable football program

Ohio State will not play in a BCS bowl game this year, the first time since the 2004 season, and . The loss of top bowl game payouts may lead to future decreases in team value.
Suck on that, Suckeyes!!! 



Since: Nov 29, 2008
Posted on: December 23, 2011 2:32 pm
 

Texas is the most valuable football program

I'd like to see a list that uses an equation to calculate who is getting the most bang for their buck by using the last 5 or 10 years final rankings divided into this valuation.  I know who #1 would be.... 

GO BRONCOS!!!!! 



Since: Aug 18, 2010
Posted on: December 23, 2011 1:44 pm
 

Texas is the most valuable football program

It is not that hard to click on the link and see that Ohio State is listed at #13 by Forbes.  Florida is #11 and Tennessee is #12.  Nebraska was 14 and Wisconsin 15.  I think the list I saw listed a top 20. 



Since: Jan 15, 2008
Posted on: December 23, 2011 11:59 am
 

Texas is the most valuable football program

Local radio rights broadcasting the games and local TV broadcasting weekly shows about the team are negotiated for long term periods of time. I have seen as little as five years and as many as 30 years. The time frame a team has negotiated these rights in effects the value.
Lets say Team A  reached and agreement in 1995 on a 20 year deal and Team B reached their agreement in 2010, naturally Team B is going to be getting more because of inflation but in five years Team A will be up for bid again and will probably move past Team B. This is not just someones opinion it is bottom line business numbers.



Since: Jul 15, 2008
Posted on: December 23, 2011 11:39 am
 

Texas is the most valuable football program

Ohio State is not on the list because the money that is paid to the players under the table is not included in this calculation.



Since: Aug 11, 2006
Posted on: December 23, 2011 11:03 am
 

Texas is the most valuable football program

Sell my PSU stock... sell sell sell



The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com