When Maryland athletic director Kevin Anderson announced that Ralph Friedgen would not be retained as the Terrapins' head football coach, he confirmed what many had already been saying about Anderson's thought process: that it was a "business decision" as much about reviving the flagging interest in the program and increasing attendance in College Park as wins and losses.
Which is why many were left scratching their heads when Anderson ultimately hired Randy Edsall, a big winner for UConn but hardly the sort of name who would cause the Terps' casual fans to sit up and take notice. And sure enough, it appears the marketing professionals in the Terp ticketing office aren't expecting Edsall's presence to be a boon in the sales department, at least not judging by this e-mail pitch passed along by the Washington Post's Dan Steinberg:
If you're ranking the biggest reasons offered by this promo to buy Terp season tickets this year, it would look something like this:
1. They're cheap
2. You can watch quarterback Danny O'Brien
3. They're cheap. You'll $ave!
4. There's seven games in the package, including appealing tilts with Clemson and Miami
5. Did we mention they're cheap? No interest!
Noticeably absent from that list, of course, is the man who's just been hired to become the face of the program. As Steinberg writes, he's not totally M.I.A. from the pitch:
The sender's name was "Randy Edsall," but his name appears nowhere in the actual ad itself. Yes, there is a photo of him below, promising a "Behind the Scenes" signing day video, but it's maybe a third the size of the Danny O'Brien image.If hiring Edsall was a "business decision," it seems like it might be one even Anderson's own athletic department isn't entirely on board with.